Writing Case Studies: The Narrative Arc
Case studies are true stories, and true stories communicate credibility. They help readers understand how a product or service works in a real setting. Case studies validate solutions by going into...
View ArticleWriting Case Studies, Part 2: Ten Tips for Interviewing Customers
This is the second installment of a two-part series on customer case studies. The first post looked at the importance of using detail to tell a compelling and credible customer story. In this second...
View ArticleThe Writer’s Dilemma: Pursuing Mastery in the Age of Social Media
I started my writing career before the Internet became widely available. It was only during my final year as an undergraduate that the University of Oregon School of Journalism started requiring...
View ArticleSix Tips for Working with Content Development Stakeholders
In the content strategy world, experts talk about the tasks involved in creating, delivering, and governing content. What’s rarely discussed is that content experts are usually hired to develop...
View ArticleWriting Case Studies: The Hard Part
Writing a case study is kind of like being Santiago, the aging fisherman in Ernest Hemingway’s The Old Man and the Sea. It takes days to catch an 18-foot marlin, and then once you manage it, the...
View ArticleIn Praise of Editors
I’ve heard stories about famous writers who refused to have their work edited. Anne Rice, who wrote Interview with the Vampire, is known for a rant on Amazon.com (the original post has been removed,...
View ArticleShe Said, She Said: The Case Study Process in Dialog
Projectline has a highly streamlined and effective process for delivering case studies to its clients. In this post, project manager Jessie Alan and technical marketing writer Molly Dee Anderson use a...
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